NW ReDesign Blog Directory
A subject-based directory of the NW ReDesign blog, organized to make it easier to find the article you need. The emphasis is on topic and usefulness, rather than chronological order.
1. Website Design, Structure & User Experience
Website clarity & organization
[10 Signs That Your Website Is Confusing to Visitors] — A diagnostic look at the signals that tell you a website's organization or presentation is driving visitors away. Useful when you suspect a site is difficult to understand or navigate.
[Before and After: Rewriting a Cluttered Website] — A practical before-and-after look at reorganizing website information so that the message becomes easier to understand. Useful for seeing the difference structural changes can make.
[Clarifying Your Website's Purpose for Improved Conversion Rates] — Explains why a website needs a clearly defined purpose and how clear intent, navigation, headings, calls to action, and information structure can improve user experience and conversions.
[Understanding the Hidden Costs of Dense Text Blocks on Your Homepage] — Focuses specifically on oversized paragraphs and information-heavy homepages, explaining how dense text can reduce comprehension, engagement, and conversions.
[Why Clear Website Content Improves Customer Trust] — Connects clear website language and organization with credibility, customer confidence, usability, and conversion.
Website content & auditing
[Essential Website Content Audit Checklist for Success] — A practical audit framework covering goals, content inventory, accuracy, quality, SEO, page structure, and outdated material. Best starting point when you want to systematically clean up an existing website.
Website performance & SEO
[Speed and SEO Optimization Steps for Older Web Architectures] — Addresses older websites that need modernization without necessarily starting over, covering speed testing, image optimization, caching, code, server performance, keywords, internal linking, and ongoing monitoring.
[How to Build a Small Business Website That Actually Converts Visitors] — Practical guidance for creating a small-business website around clarity, navigation, mobile usability, trust, content, and calls to action.
[Local SEO Strategies for PNW Businesses] — Focuses on local search visibility, Google Business Profile optimization, local keywords, location pages, consistent business information, local content, and backlinks. Particularly useful for businesses serving specific Pacific Northwest communities.
Website redesign & branding
[When to Rebrand vs. Redesign Your Digital Storefront] — Helps distinguish a true rebrand from a visual/structural redesign and discusses when each approach makes sense.
2. Visual Design, Layout & Readability
Layout principles
[Layout Trends to Watch] — A survey of contemporary layout approaches, including maximalist editorial design, evolving minimalism, typography, grids, and visual expression. Useful for understanding current design directions.
[Pacific NW Design Trends] — Regional perspective on design aesthetics and approaches relevant to the Pacific Northwest.
[Formatting for Your Industry] — Looks at how the appropriate presentation and formatting of information changes according to the audience, industry, and purpose.
[Whitespace Magic] — Focuses on the role of empty space in making layouts easier to scan, understand, and visually navigate.
Visual hierarchy & typography
[Understanding Visual Hierarchy: Guiding the Eye with Content Blocks] — Explains how size, color, alignment, spacing, typography, and content blocks establish priorities and guide a reader's eye.
[Bold Typography Choices That Improve Readability and Engagement] — Covers typeface selection, font size, line height, spacing, contrast, and other typographic decisions that affect how easily people read and process information.
Human-centered design
[Why HI Beats AI at Layout Restructuring] — Makes the case for human intelligence and judgment when restructuring information and communication rather than relying exclusively on automated tools.
3. Resumes, Job Searching & Career Documents
Resume mistakes
[Common Resume Mistakes That Hiring Managers Notice] — Covers generic resumes, spelling and grammar problems, excessive information, and poor formatting. A concise starting point for anyone reviewing an existing resume.
[Top Resume Mistakes That Keep Qualified Applicants from Getting Interviews] — A more extensive treatment of resume problems, including failure to emphasize achievements, failure to customize, poor formatting, errors, and irrelevant information.
Resume content & accomplishments
[Quantifiable Achievements] — Shows how to replace ordinary job-duty descriptions with measurable accomplishments and how to present those accomplishments effectively on a resume.
Resume presentation
These posts work especially well as a sequence:
Common Resume Mistakes — Find the problems.
Top Resume Mistakes — Go deeper into what may be preventing interviews.
Quantifiable Achievements — Improve the substance of your experience descriptions.
Typography / layout articles — Improve how that information is presented.
In other words, this is the blog's most useful cluster for someone who has a resume but feels it isn't getting results.
4. Business Writing & Professional Communication
Plain-language writing
[Harnessing the Power of Plain-Language Writing for Small Businesses] — Explains how businesses can use straightforward language, customer-centered vocabulary, short sentences, headings, lists, examples, and revision to make communication easier to understand.
Email & correspondence
[The Ultimate Business Email Checklist Before You Hit Send] — A comprehensive pre-send checklist covering recipients, subject lines, tone, clarity, attachments, links, formatting, signatures, timing, sensitive information, calls to action, and proofreading.
Before-and-after communication
[Transforming Business Communication: Before-and-After Examples] — Uses examples to show how clearer organization and presentation can improve professional business communication.
Internal communication
[Redesigning Internal Communication for Hybrid and Distributed Teams] — Addresses communication systems for remote and hybrid workplaces, including information flow, communication channels, engagement, feedback, and inclusion.
5. Information Organization & Document Management
Legacy information
[Transforming Legacy Document Data for Modern Searchability in Broadcasting] — Examines how organizations can turn old scripts, transcripts, production notes, logs, and other legacy materials into searchable, usable information through digitization, metadata, text analysis, document-management systems, and modern search technology.
Institutional knowledge
[The Broadcaster's Guide to Protecting Institutional Knowledge] — Focuses on preventing valuable organizational knowledge from disappearing when experienced employees leave, with strategies involving documentation, mentoring, knowledge-management systems, and knowledge-sharing cultures.
Broadcasting resources
[The Ultimate Resource Guide for Broadcasters] — A broad reference article covering the broadcasting environment, equipment, production tools, content creation, audience engagement, social media, and branding.
These three belong together because they address a larger theme: how organizations capture, organize, preserve, retrieve, and communicate information.
6. Design Trends & Industry-Specific Design
General design trends
[Layout Trends to Watch] — Current layout and visual-design directions, including the tension between maximalism and minimalism.
Pacific Northwest design
[Pacific NW Design Trends] — Regional design trends and considerations for the Pacific Northwest.
Industry-specific formatting
[Formatting for Your Industry] — How information presentation should change depending on the professional context and intended audience.
Branding and redesign
[When to Rebrand vs. Redesign Your Digital Storefront] — Helps determine whether a business needs a fundamental brand change or a presentation/experience overhaul.